Modern brand management is complex, dynamic and global - traditional guidelines and manual processes reach their limits here. denkwerk has developed a scalable solution from a real customer problem: the Brand Experience Agent (BEA). This intelligent interface makes brand management AI-ready by checking content, providing answers and inspiring creativity - while guaranteeing consistency, efficiency and quality. The basis for this is a clean data architecture: brand and design data is analyzed, processed and completed through gap analyses. Because only those with AI-ready data can benefit from maximum precision and relevance. With its core functions Guide, Check, Create and Monitor, the BEA addresses the central roles in the brand process: Brand managers ensure consistency and strategic control. Marketing managers implement quickly and error-free. Designers & creators work efficiently and retain creative freedom. This turns complexity into clarity - and a problem into a prototype for the future of digital brand management.

The classic search bar was yesterday. Today, it is becoming a strategic touchpoint - or a conversion killer. In this masterclass, we show how artificial intelligence is revolutionizing search: from a simple results page to a dynamic dialogue that inspires users, exceeds expectations and automatically generates qualified leads. Core content with exclusive practical insights and a live demo: - From search to dialog: Live demo of our agency's own business assessment tool - SEO landing pages as lead magnets: How smart content precisely transforms search intentions into conversions. - Corporate case study (cross-industry): How a leading company is already using intelligent search and assessments for lead generation and customer guidance. - New AI interface patterns: Generative answers, dynamic filters & visual clustering - beyond the classic search box. - Fully automated lead qualification: How AI analyzes search queries, segments users and transfers them directly into sales funnels.