denkwerk

Fabian Eustrup

Account Director | denkwerk
Sustainability
Collaboration & New Work
Enterprise Applications
Data Analysis & Big Data
Automation
Immersive Technology

Fabian works as an Account Director at denkwerk, where he is responsible for complex brand and digital projects. He has been developing and realizing strong brands for over 10 years and brings a holistic perspective to his work.
Together with his team, he implements brand strategy and digital projects - from setting up design systems to developing new digital services and products. He consistently discovers new potential for his clients and translates this into effective strategies and solutions. Based on this experience, he and his team have developed the vision of the Brand Experience Agent - an AI-supported tool that transforms brand management and is currently being implemented with pilot customers.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X Focus Edition AI – with a clear view of the opportunities and relevant challenges for companies: digital business and artificial intelligence. The speaker's focus is:

My sessions

My sessions at DIGITAL X.

Masterclass Artificial intelligence

Vom Problem zum Prototyp: Der Brand Experience Agent als Antwort auf die Zukunft der Markenführung

12:30-13:15
Raum Y | Level 2

Modern brand management is complex, dynamic and global - traditional guidelines and manual processes reach their limits here. denkwerk has developed a scalable solution from a real customer problem: the Brand Experience Agent (BEA). This intelligent interface makes brand management AI-ready by checking content, providing answers and inspiring creativity - while guaranteeing consistency, efficiency and quality. The basis for this is a clean data architecture: brand and design data is analyzed, processed and completed through gap analyses. Because only those with AI-ready data can benefit from maximum precision and relevance. With its core functions Guide, Check, Create and Monitor, the BEA addresses the central roles in the brand process: Brand managers ensure consistency and strategic control. Marketing managers implement quickly and error-free. Designers & creators work efficiently and retain creative freedom. This turns complexity into clarity - and a problem into a prototype for the future of digital brand management.