The classic search bar was yesterday. Today, it is becoming a strategic touchpoint - or a conversion killer. In this masterclass, we show how artificial intelligence is revolutionizing search: from a simple results page to a dynamic dialogue that inspires users, exceeds expectations and automatically generates qualified leads. Core content with exclusive practical insights and a live demo: - From search to dialog: Live demo of our agency's own business assessment tool - SEO landing pages as lead magnets: How smart content precisely transforms search intentions into conversions. - Corporate case study (cross-industry): How a leading company is already using intelligent search and assessments for lead generation and customer guidance. - New AI interface patterns: Generative answers, dynamic filters & visual clustering - beyond the classic search box. - Fully automated lead qualification: How AI analyzes search queries, segments users and transfers them directly into sales funnels.