Masterclass Artificial intelligence Digital Business

Intelligente Suche mit KI: Vom ersten Klick zum qualifizierten Lead

10.09.2025
13:30 - 14:15
Raum Y | Level 2

The classic search bar was yesterday. Today, it is becoming a strategic touchpoint - or a conversion killer. In this masterclass, we show how artificial intelligence is revolutionizing search: from a simple results page to a dynamic dialogue that inspires users, exceeds expectations and automatically generates qualified leads.

Core content with exclusive practical insights and a live demo:
- From search to dialog: Live demo of our agency's own business assessment tool
- SEO landing pages as lead magnets: How smart content precisely transforms search intentions into conversions.
- Corporate case study (cross-industry): How a leading company is already using intelligent search and assessments for lead generation and customer guidance.
- New AI interface patterns: Generative answers, dynamic filters & visual clustering - beyond the classic search box.
- Fully automated lead qualification: How AI analyzes search queries, segments users and transfers them directly into sales funnels.

Topics & Technologies
Data Analysis & Big Data Automation

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