denkwerk

Susanne Junglas

Design Director | denkwerk
Data Analysis & Big Data

Susanne works as Design Director at denkwerk, where she leads an interdisciplinary team of service, strategy and business designers. With over 20 years of experience in digital, human-centered design, she brings extensive expertise in design strategy, customer experience, systems thinking, research and future planning.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X Focus Edition AI – with a clear view of the opportunities and relevant challenges for companies: digital business and artificial intelligence. The speaker's focus is:

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Masterclass Artificial intelligence

Intelligente Suche mit KI: Vom ersten Klick zum qualifizierten Lead

13:30-14:15
Raum Y | Level 2

The classic search bar was yesterday. Today, it is becoming a strategic touchpoint - or a conversion killer. In this masterclass, we show how artificial intelligence is revolutionizing search: from a simple results page to a dynamic dialogue that inspires users, exceeds expectations and automatically generates qualified leads. Core content with exclusive practical insights and a live demo: - From search to dialog: Live demo of our agency's own business assessment tool - SEO landing pages as lead magnets: How smart content precisely transforms search intentions into conversions. - Corporate case study (cross-industry): How a leading company is already using intelligent search and assessments for lead generation and customer guidance. - New AI interface patterns: Generative answers, dynamic filters & visual clustering - beyond the classic search box. - Fully automated lead qualification: How AI analyzes search queries, segments users and transfers them directly into sales funnels.