denkwerk

Isabelle Born

Client Service Director | denkwerk
Sustainability
Collaboration & New Work
Enterprise Applications
Data Analysis & Big Data
Automation
Immersive Technology

Isabelle Born is Client Service Director at denkwerk. With strategic foresight and a passion for digital brand management, she oversees the comprehensive support of international clients. She drives innovative solutions that combine data-driven insights with creative excellence to sustainably position brands in the digital space. One example is denkwerk’s “Brand Experience Agent,” a tool that revolutionizes brand management.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X Focus Edition AI – with a clear view of the opportunities and relevant challenges for companies: digital business and artificial intelligence. The speaker's focus is:

My sessions

My sessions at DIGITAL X.

Masterclass Artificial intelligence

Vom Problem zum Prototyp: Der Brand Experience Agent als Antwort auf die Zukunft der Markenführung

12:30-13:15
Raum Y | Level 2

Modern brand management is complex, dynamic and global - traditional guidelines and manual processes reach their limits here. denkwerk has developed a scalable solution from a real customer problem: the Brand Experience Agent (BEA). This intelligent interface makes brand management AI-ready by checking content, providing answers and inspiring creativity - while guaranteeing consistency, efficiency and quality. The basis for this is a clean data architecture: brand and design data is analyzed, processed and completed through gap analyses. Because only those with AI-ready data can benefit from maximum precision and relevance. With its core functions Guide, Check, Create and Monitor, the BEA addresses the central roles in the brand process: Brand managers ensure consistency and strategic control. Marketing managers implement quickly and error-free. Designers & creators work efficiently and retain creative freedom. This turns complexity into clarity - and a problem into a prototype for the future of digital brand management.