Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Steffen Zehrer is Director of Enterprise at Apple in Germany, leading the B2B and the public sector business. He has held senior positions in the IT industry for almost 20 years, including that of Director of Enterprise Sales for Vodafone and of Vice President of Hewlett-Packard’s Data Centre Hardware and Services business unit. Steffen Zehrer holds a Master of Business Administration from the Robert H. Smith School of Business at the University of Maryland and a degree in business administration from the Baden-Wuerttemberg Cooperative State University (DHBW).