Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Jennifer Arnolds is driving cross-collaboration initiatives in the communications and PR Marketing unit. With a passion for global sustainability, she champions innovative projects that leverage digital technologies for positive impact. Jennifer Arnold’s expertise extends to guest lecturing, where she shares insights on the intersection of technology, sustainability, communication and behavioural change. Jennifer Arnolds studied leadership in digital communication at the University of St.Gallen and the Berlin University of the Arts. She is interested in user behaviour in the digital space and the impact on mindfulness and attention. She is also actively committed as a Green Pioneer.