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Peter Lauterbach

Peter Lauterbach

CEO

SPORTTOTAL AG
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Our Megatrends at DIGITAL X

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

The speaker will focus on the following megatrend(s):

megatrend.name Connected Business
megatrend.name Sustainability

About the Speaker

Peter Lauterbach is a member of the Executive Board and Chief Executive Officer of SPORTTOTAL AG. He is a successful entrepreneur and sports business expert with more than 25 years of experience in the sector. He started as CEO of _wige MEDIA AG in Cologne in 2013 after being appointed to the Board of Directors in 2011 when ByLauterbach GmbH was contributed. He already worked as an editor and presenter for Radio FFH and the Kirch-Gruppe, among other organisations, while still a student of political science, history and law at the Johannes Gutenberg University in Mainz. In 2003 he founded ByLauterbach GmbH, which he built up very successfully. For Sky Deutschland he moderated Formula 1 from 2007 until he joined _wige.