Katharina Weichel

Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.

As CEO of Viva con Agua, Katharina Weichel is passionate about ensuring access to clean drinking water worldwide and about a sustainable future. Her open-hearted nature and determination are contagious, and she has the expertise to tackle complex challenges in companies. With her marketing and communication experience and a sense for target groups and brand development, she works every day to spread the positive brand message of Viva con Agua. Katharina Weichel studied international marketing in the Netherlands and developed the brands of fritz-kulturgüter GmbH in various management positions for more than six years.