Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Dr Timo Marks is co-founder and CEO of Perfect-iD GmbH. Before establishing his first company in 2016, he worked in business consulting for small and medium-sized companies and corporations. His start-ups have always pushed personalisation and personal data. The first two start-ups gave rise to the idea of Perfect-iD, whose technology enables people to collect their data and refining them into attributes and clusters with the aid of AI. This gives companies the opportunity to work with attributes and clusters in compliance with GDPR, and people benefit from services and rewards due to opt-in.