Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Dutch artist and innovator Daan Roosegaarde presents his lecture ‘Prototyping the World of Tomorrow’, highlighting his innovative practice which merges people, technology, and space to create a future-proof world.
Virtual floods, smart highways and smog sucking towers; Roosegaarde pulls technology out of the screens to explore the social role of design in our world, and activate solutions to improve life in urban environments. As an innovative thought leader, Roosegaarde shows the importance of “Schoonheid” (a Dutch word meaning both beauty and cleanliness) as our new value, along with his vision for a better future.