Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Christina Diem-Puello is the founder and Managing Director of DD Deutsche Dienstrad GmbH - an owner-managed family business with 100 years of bicycle history that is recognised as a technology leader and driver of innovation in the field of mobility. As President of the Association of German Women Entrepreneurs (VdU), she represents the female voice of the German economy, particularly in the areas of gender equality and economic policy. She is committed to female entrepreneurship, female founders, female successors and strengthening Germany as a business location.
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