Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Axel Freyberg is a Senior Partner at the management consultancy A.T. Kearney, where he heads Communications, Media and Technology Practice. He has been advising companies in the ICT sector for over 25 years in strategy, marketing, sales, product development, technology management and transformation. One of his specialties is sustainability. From developing a strategy to anchoring it in a company's operating model. Axel has published numerous articles on sustainability and is a member of various research committees in the German ICT industry.