Ford-Werke GmbH

Megatrends are thematic areas that present changes and currents within the industry and steer strong trends in different directions.

DIGITAL X offers 4 districts as venues for the presentations. The Stadtgarten, Friesenviertel, Mediapark and the Belgisches Viertel.

Over 50 million vehicles have rolled off the production line since Ford-Werke was founded in Berlin on 18 August 1925. Part of our mission is the mobilisation of people and the constant further development of the automobile. In this way, we want to ensure that we can continue to pave the way for our customers in the future with smart innovations and pioneering technologies - in line with our brand orientation ‘Ready for tomorrow’. Speaking of smart innovations: The electrification and digitalisation of the automobile are particularly close to our hearts. From 2026, more than 600,000 electric vehicles are to be sold in Europe every year in the interests of sustainability.

What you can expect at DIGITAL X

Get to know our new all-electric Ford Explorer and the all-electric reinterpretation of our legend, the Ford Capri - digitalisation made in Cologne.Our new Ford Explorer can already be ordered with an Extended Ranger battery and high-quality standard equipment.The new Ford Capri - in the guise of a coupé SUV - is the second model that will roll off the production line at the Ford Electric Vehicle Centre in Cologne from the end of 2024. Both vehicles not only impress with their exclusive design, high-quality interior and unique driving experience, but are also considered pioneers in the field of digitalised vehicles. See for yourself - visit one of our masterclasses and immerse yourself in the world of connected vehicles or be one of the first to get into our new Ford Explorer and enjoy the driving experience.

Fully electric and fully connected - our two new vehicles produced at the Ford Electric Vehicle Centre in Cologne offer a unique driving experience through a combination of innovative technology, sustainable design and pioneering performance.The new all-electric Ford Explorer impresses with its striking SUV design, short charging times, impressive performance and range as well as advanced technologies and outstanding comfort, making it ready for any adventure. The new all-electric Ford Capri combines sports car soul and practical SUV design. An all-electric coupé crossover with advanced technology, iconic design and incredible range.

Solution for the customer

At DIGITAL X 2024, Ford is presenting the all-electric Ford Explorer and Ford Capri models, which impress with their pioneering design and innovative technology. These models not only offer an environmentally friendly and sustainable mobility solution, but also a first-class driving experience with state-of-the-art connectivity and intelligent assistance systems. Customers benefit from seamless integration of digital services, enhanced safety and a comfortable driving experience. Visit DIGITAL X 2024 and experience how Ford is shaping the future of mobility with its all-electric vehicles.