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ZIEHL-ABEGG

Rainer Grill

Leiter Öffentlichkeitsarbeit | ZIEHL-ABEGG
Collaboration & New Work
Connectivity & Network

Rainer Grill is a trained editor and has worked for several daily newspapers in Baden-Württemberg, including in management positions. He has been responsible for public relations at the industrial company ZIEHL-ABEGG since 2011. He is constantly developing unusual ideas, such as a company trail through the production halls of neighboring companies, promotes e-sports and is a formative face at TikTok. The annual "Social Media Days" event he conceived for B2B companies and public authorities was fully booked right from the start. The "AI Communication Award" he created is also a success.

Thanks to these activities and cross-media PR activities, the supplier ZIEHL-ABEGG has become very well known outside its own industry and region.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X Focus Edition AI – with a clear view of the opportunities and relevant challenges for companies: digital business and artificial intelligence. The speaker's focus is:

About the speaker

Rainer Grill is a speaker who combines PR, social media and employer branding in an unusual way. For years, he has been shaping the public image of ZIEHL-ABEGG - a leading global manufacturer of electric motors and fans - and has always taken unconventional approaches. Whether with e-sports tournaments, his own company trail through production halls, TikTok as a B2B tool or an AI Communication Award: he shows how even classic industry can build reach with creative communication. As a trained journalist, he is a master of storytelling and brings content to the stage in such a way that it is understandable, motivating and practical. When you hire Rainer Grill, you don't get empty phrases, but tangible examples, tried-and-tested ideas and the necessary amount of courage to rethink communication.

My sessions

My sessions at DIGITAL X.

Stage program Digital Business

Employer Branding 4.0
13:45-14:30
X Stage | Level 2

TikTok in employer branding: from hype to a real competitive advantage Why should managers take TikTok seriously - even in B2B? Because it is no longer just a platform for dance videos, but the place where young talents search for and evaluate their employers. In Rainers keynote, he will show you, why employer branding without TikTok is a risk, how companies can become visible there - without appearing embarrassing, and how managers can be convinced to do so. Employer branding is not a marketing gimmick. It determines the future viability of companies.