Stage program
Digital Business
Employer Branding 4.0
10.09.2025
13:45 - 14:30
X Stage | Level 2
TikTok in employer branding: from hype to a real competitive advantage
Why should managers take TikTok seriously - even in B2B?
Because it is no longer just a platform for dance videos, but the place where young talents search for and evaluate their employers.
In Rainers keynote, he will show you, why employer branding without TikTok is a risk, how companies can become visible there - without appearing embarrassing, and how managers can be convinced to do so.
Employer branding is not a marketing gimmick. It determines the future viability of companies.
Topics & Technologies
Enterprise Applications
About this session
TikTok in employer branding: why companies need to act now
Many managers underestimate TikTok - and thus the most important stage for the employer brand of tomorrow. Anyone who believes that the platform is just a playground for young people is overlooking the reality: it has long since determined how young talents think about companies - and whether they even consider applying.
My keynote is not about colorful videos, but about hard facts and the future viability of companies:
Why employer branding without TikTok is dangerous - and what opportunities competitors are currently taking advantage of.
How companies can appear serious and authentic on TikTok without bending or appearing embarrassing.
What role managers play when it comes to boldly leading the way.
How employer branding is becoming a decisive success factor in the battle for the best minds - especially in times of skills shortages and global competition.
I show examples of how courageous communication on TikTok makes companies measurably more attractive - and why employer branding is not the task of the HR department alone, but a matter for the boss. Because he or she has to support all of this.
Because in the end, one simple question counts:
Do we want to reach the talents of tomorrow - or do we want to leave them to the others?
Many managers underestimate TikTok - and thus the most important stage for the employer brand of tomorrow. Anyone who believes that the platform is just a playground for young people is overlooking the reality: it has long since determined how young talents think about companies - and whether they even consider applying.
My keynote is not about colorful videos, but about hard facts and the future viability of companies:
Why employer branding without TikTok is dangerous - and what opportunities competitors are currently taking advantage of.
How companies can appear serious and authentic on TikTok without bending or appearing embarrassing.
What role managers play when it comes to boldly leading the way.
How employer branding is becoming a decisive success factor in the battle for the best minds - especially in times of skills shortages and global competition.
I show examples of how courageous communication on TikTok makes companies measurably more attractive - and why employer branding is not the task of the HR department alone, but a matter for the boss. Because he or she has to support all of this.
Because in the end, one simple question counts:
Do we want to reach the talents of tomorrow - or do we want to leave them to the others?
Your sources of inspiration
The minds that provide you with fresh ideas and new perspectives.
