Megatrends are thematic areas that present changes and currents within the industry and guide strong tendencies in different directions.
Michael Fritz is a conceptual activist and co-founder of the international network Viva con Agua. In addition to more than 10,000 volunteers and the non-profit association, it includes the spin-off social business companies Viva con Agua Water, Goldeimer, Viva con Agua ARTS, Villa Viva and Viva con Agua associations in Uganda, Austria, the Netherlands and Switzerland. The vision is ‘WATER FOR ALL – ALL FOR WATER’.