Martin Guther

Martin Guther is an experienced business development and presales manager with many years of expertise in building and scaling technology and data solutions. On March 1, 2025, he took over the management of the Customer Advisory Teams for SAP Business Data Cloud. Previously, he was Vice President in the Center of Excellence (COE) Business Technology Platform at SAP for Central and Eastern Europe, where he led a team of experienced architects and contributed significantly to the business development of key technologies such as SAP HANA and SAP Datasphere.
He began his career at SAP in 2002 with various leadership roles, including Head of Global EIM Solution Management and Vice President COE Platform & Technology in Central Europe & Greater China, where he was responsible for the implementation of growth programs and the expansion of the cloud business. Prior to this, he was Key Account Manager at Hewlett Packard since 1997, where he was responsible for large IT infrastructure projects in retail groups.
Martin Guther holds an M.B.A. with a focus on leadership (German Graduate School of Management & Law) and a degree in economics (University of Hohenheim).
In addition to his professional activities, he is passionate about technology, team leadership and business innovation. Privately, he enjoys spending time with his family in the mountains or diving and is passionate about music.