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SAP

Dr. Mark von Kopp

Senior Director – SAP BTP AI | SAP
Collaboration & New Work
Connectivity & Network
Data Analysis & Big Data
Automation

Dr. Mark von Kopp has been working on innovation, digital transformation and application development since 1999 at SAP Deutschland SE & Co. KG with the topics of innovation, digital transformation and application development.

Since his move to the Customer Advisory area of SAP, he has been intensively involved with the topics of the SAP Business Technology Platform. As a regional multiplier, he is responsible for the SAP AI portfolio.

In addition, he regularly represents SAP as an expert at public events, such as professional conferences and webinars.

He studied business administration and law at the universities of Freiburg, Mainz and Dalian, majoring in business informatics.

Focus Topics

The Focus Topics form the thematic core of the DIGITAL X Focus Edition AI – with a clear view of the opportunities and relevant challenges for companies: digital business and artificial intelligence. The speaker's focus is:

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Masterclass Artificial intelligence

SAP Business AI im Praxiseinsatz – von Quick Wins bis Game Changer
12:30-13:15
Raum Q | Level 2

This session will show you how to put SAP Business AI into practice pragmatically - along the three pillars of AI, data and applications, from quick wins to real game changers. AI: We demonstrate immediately effective use cases including benefits and acceptance. Data: We show how data quality and governance determine AI success. Applications: See how AI is seamlessly integrated into processes.

Masterclass Artificial intelligence

SAP Business AI im Praxiseinsatz – konkrete Anwendungsbeispiele
14:30-15:15
Raum Q | Level 2

How do you take SAP Business AI from buzzword to everyday work? This session shows concrete practical examples in finance, supply chain, HR and customer service - from quick wins such as document recognition, cash application and ticket classification to game changers such as co-pilots with Joule, predictive planning and generative support. We highlight integration into S/4HANA and the SAP Business Technology Platform, success factors such as data quality, governance and responsible AI, as well as measurable key benefit indicators. With illustrative demos, clear selection criteria and a pragmatic 90-day roadmap, you will learn how to get started and scale with confidence.