Effective AI Integration for Large Enterprises Intelligence, creativity, and problem-solving now come “straight from the socket.” Instantly available worldwide, growing exponentially, and universally applicable. AI is transforming what is possible, what is valuable, what people work on, and how people work. Artificial intelligence is not software, not a project, not merely a technical challenge – it breaks classic management frameworks. AI is a new foundational technology that changes the rules of the game. It is a transformational challenge. Yet many companies respond with the tools of a bygone era, when knowledge was scarce and markets were slow: “We handed it over to IT,” taskforces, strategy slides, still searching for the “right use case,” or worse, building their own corporate GPT. The result: business theater and wasted effort. Those who take AI integration seriously – and want to generate real impact – should attend this keynote.