Annette Lüders
Annette Lüders is a retired detective chief inspector and business profiler who has over 40 years experience working in the Criminal Investigation Department and coaching senior management. She has taught more than 15,000 entrepreneurs how to use profiling, sales psychology and body language to improve leadership, sales and communication, achieving greater impact, more confident decision-making and measurably higher turnover.
Focus Topics
The Focus Topics form the thematic core of the DIGITAL X Focus Edition AI – with a clear view of the opportunities and relevant challenges for companies: digital business and artificial intelligence. The speaker's focus is:
About the speaker
Annette Lüders brings the art of profiling from police work to the business world—clearly, directly, and in a practical way. With over 40 years of experience in investigations, interrogation techniques, and human analysis, she teaches how body language, microexpressions, and psychological patterns can be recognized and used in seconds. More than 15,000 entrepreneurs and executives have already benefited from her knowledge. In her lectures, she impressively demonstrates how knowledge of human nature can be used strategically – whether for leadership, sales or negotiation – and how this skill, combined with AI, reaches a whole new dimension.