Stage program
Artificial intelligence
Business-Profiling meets KI
10.09.2025
16:00 - 16:45
X Stage | Level 2
How do profilers read people, and how can AI support them?
In this keynote, Annette Lüders and Frank Gassan will demonstrate how classic profiling methods can be used to decode body language, facial expressions and behaviour — and how digital assistants and GPT-based AI can complement these analyses.
Discover how human intuition and artificial intelligence can work together to enhance communication, leadership and decision-making in practical, well-founded and forward-looking ways.
Topics & Technologies
Sustainability
Collaboration & New Work
Connectivity & Network
Automation
About this session
In their keynote speech, Annette Lüders and Frank Gassan will demonstrate how body language, profiling and sales psychology can transform leadership, communication and decision-making in the long term.
You will learn how to read people before they speak, giving you clarity, confidence and impact. You will also gain a practical insight into combining knowledge of human nature, forensic experience and modern technology.
Read more in her book Business Profiling Meets AI: Reading People. Lead clearly. Decide precisely'
Both speakers are active throughout the German-speaking world, supporting entrepreneurs and managers in communicating more effectively, leading with purpose and making informed decisions.
You will learn how to read people before they speak, giving you clarity, confidence and impact. You will also gain a practical insight into combining knowledge of human nature, forensic experience and modern technology.
Read more in her book Business Profiling Meets AI: Reading People. Lead clearly. Decide precisely'
Both speakers are active throughout the German-speaking world, supporting entrepreneurs and managers in communicating more effectively, leading with purpose and making informed decisions.
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